Why to choose merino wool?

1. WARM & COZY

This is the most obvious! Merino woollen sweaters are well known to be a staple in the winter wardrobe. They are soft to the touch, not itchy and keep you warm like no other material can do. But that's not all...

2. REGULATING TEMPERATURE

Wool adapts to the weather. It keeps you warm in the winter and cool in autumn and spring. This is especially important for babies and small children who can not yet tell you if they are getting too hot or cold.

3. BREATHABLE

It moves excess heat and moisture away from skin and so keeps you dry, while synthetic materials leave you feeling like suffocating inside them.

4. EASY TO CLEAN

Wool resists static, dirt, dust, and wicks away moisture from spills, so usually all it takes is a clean cloth to soak up a stain or spill. It's also antimicrobial so it won’t harbor smells like synthetics do. Air-drying between wears is enough to keep it fresh! That all means you can use wool more often without having to wash it between every use. And if you need to wash it, you can do so in the washing machine ;)

5. BIODEGRADABLE & RENEWABLE

When wool is discarded, wool fiber only takes a few years to decompose and break down. And sheared sheep will regrow their coats. Win-win!